PAID
SURVEYS
A paid survey is a type of online statistical survey where the participant is
rewarded through an incentive program. A paid survey is used to collect quantitative
information about the participant’s personal and economic habits. Often used
by marketing firms to test new advertisements, they offer the participant a
cash reward or entry into a sweepstakes program.Legitimate paid surveys exist
because, in order to remain competitive in their given markets, companies need
a better understanding of their customers and the customers' perception of products.
Surveys that are legitimate are separated by personal demographics so that the
data will better apply to the target audience the marketing firm is trying to
reach.Because the corporate marketing companies need to understand consumer
perceptions in-depth, they will offer incentives to survey participants. A participant
will never have to pay for a legitimate paid survey.